Marketing Mix Modeling

Nielsen provides data and analytics to understand consumer behavior and marketing effectiveness, including advanced Marketing Mix Modeling solutions.

IRI (now Circana) provides market measurement, strategic consulting, and analytics, offering robust Marketing Mix Modeling capabilities for CPG and retail.

IRI is a leading provider of market information, analytics, and insights for consumer packaged goods (CPG), retail, and healthcare industries, including MMM.

Kantar provides marketing analytics, including econometrics and marketing mix modeling, to help brands optimize their marketing spend and performance.

Analytic Partners provides a unified measurement platform, powered by advanced analytics including MMM, to optimize marketing and business performance.

Ekimetrics is a data science consultancy that provides marketing performance measurement, including MMM, to drive business value.

Marketing Evolution offers a unified measurement and optimization platform combining MMM, attribution, and media planning.

Gain Theory is a global marketing effectiveness consultancy that provides advanced analytics, including marketing mix modeling.

Hudson MX provides an advertising media buying and accounting platform that integrates data for better planning and optimization, including MMM-adjacent capabilities.

Gain Theory is a global marketing effectiveness consultancy that provides data-driven solutions, including MMM, to optimize marketing investments.

Adverity is a marketing intelligent platform that enables data-driven decision-making by automating data integration, harmonization, and visualization, essential for MMM.

OptiMine provides a real-time marketing measurement and optimization platform, utilizing advanced analytics including MMM.

Measured offers incrementality measurement and media mix modeling to help brands evaluate marketing spend and optimize budget allocation.

Recast is a modern Marketing Mix Modeling platform designed for fast-growing and direct-to-consumer (DTC) brands, providing actionable insights.

Affinio leverages AI and behavioral data to provide deep audience intelligence and campaign optimization, supporting MMM efforts.